gamers are female, up from 33 percent in just five years.įrom January through August of 2008 females ages 18 to 45 made up 28 percent of the total industry revenue, ranking second to males ages 18 to 45, who made up 37 percent. “The gaming industry has market characteristics that many would die for.”Īccording to IBISWorld, 38 percent of U.S. Girls and young women are a “pot of gold” for the industry, said George VanHorn, senior analyst at market research firm IBISWorld. With her nimble fingers and bubbling enthusiasm, she is one of a fast-growing posse of female gamers in the United States and elsewhere capturing the attention of video game makers - expanding the market beyond male-appeal games like Grand Theft Auto. ![]() “I’m the girl who plays with action figures.” “It’s like saying boys play with action figures and girls play with dolls,” she said as she used a Wii Zapper in a game called Link’s Crossbow Training. REUTERS/Shannon StapletonĪ self-described girl gamer, she travelled from her home in Virginia to spend her 16th birthday at the Nintendo World Store in New York, and she can’t understand why anyone would think video games are just for boys. A woman demonstrates an interactive yoga game on Nintendo's Wii Fit, a new interactive fitness game for Wii system, during the product launch in New York, May 19, 2008.
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